21st Century Attention Spans

It’s a noisy world out there. In our “Attention Economy”, the competition is fierce for our limited focus. FARM moves users from being informational hunter-gatherers, akin to our evolutionary ancestors’ foraging for food, to thinking and acting like farmers. At its core, agriculture is the deliberate tending (the root of “attention” and “intention”) of chosen “crops”: that which grows and sustains us.

Read more about our modern attentional servitude: https://farm.fyi/freedom/vs-serfdom/