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  • 21st Century Attention Spans

    It’s a noisy world out there. In our “Attention Economy”, the competition is fierce for our limited focus. FARM moves users from being informational hunter-gatherers, akin to our evolutionary ancestors’ foraging for food to thinking like farmers. Agriculture, at its core is the deliberate “tending” (the root of attention) of chosen “crops”, that which grows and sustains us.

  • The Quick Fix

    Like all creatures, we conserve energy when we can, so we’ve long been attracted to magic and other promised short cuts. These days we know them as “one weird trick…” or lifehacks, but they’re the same beast. One way to spot them is that they’re usually isolated, unconnected to a system or process. FARM connects all its included hack, habits, heuristics, etc. into a larger framework.