About FARM

FARM™ helps users identify their options and resources; discover their talents, values and callings; build day-to-day best practices; and develop purposeful careers and lives.

FARM™ is an allegory. Using easily-understood agricultural processes (readying fieldsplanting seedscaring for— and harvesting—crops), characters, and storytelling,  this extended metaphor explains complicated self-development concepts simply.

FARM™ is an algorithm. At its simplest, this recipe for action is: know/use your spaces to act + become who you are + build your ability to respond = reap the results . And the four elements expand to reveal a much more sophisticated formulation of instructions.

FARM™ is an acronym. Going beyond mere mnemonic, it maps each of the agricultural allegory’s four seasons to each of the algorithm’s corresponding four main elements. FARM stands for FREEDOM, AUTHENTICITY, RESPONSIBILITY & MEANING.


Start where you are. Use what you have.  Do what you can. –Arthur Ashe


Life is a process of becoming, a combination of states we have to go through. Where people fail is that they wish to elect a state and remain in it. This is a kind of death. –Anaïs Nin